The ReNutriv Ultimate Lift Generating Youth Cream retails for $310 and is powered by Floralixir Dew, which is thought to help firm and strengthen skin.Įstée Lauder Eye Creams: The eye products are designed to moisturize as well as target the signs of aging. The ReNutriv line is Estée Lauder’s most expensive. Advanced Night Repair Mask is soaked with the namesake serum and is designed to give skin a quick boost. The Nutritious Super-Pomegranate Radiant Energy Lotion Fresh Moist is a facial spray that adds a quick blast of moisture. Here’s a closer look.Įstée Lauder Skin Care: The comprehensive line of Estée Lauder creams and moisturizers includes DayWear Anti-Oxidant 72H-Hydration Sorbet Creme SPF 15, a whipped cream designed to have a lightweight feel, as well as Revitalizing Supreme, an anti-aging cream that can be used twice a day. Today the Estée Lauder brand sells a wide variety of products, including makeup, creams, skincare, serums, and fragrance.
Lauder also pioneered the “Gift With Purchase” concept which is now considered a mainstay. It was a bath oil scented with jasmine, vetiver, and patchouli. The 1953 launch of Youth Dew beauty oil was the company’s first blockbuster product. Her first big order was $800 worth of products from Saks Fifth Avenue, which sold out in two days. Lauder promoted her products by pounding the pavement and introducing them to women at beauty salons where she gave out free samples of her products. Inspired by the belief that “There are no homely women, only careless women,” Lauder launched a beauty company with just four products.Įstée Lauder, the company, was officially launched in 1946.
She learned how to make her own creams as well as the best way to apply them. She became interested in beauty after her Hungarian uncle, a chemist, came to live with her family and started whipping up skin creams in the kitchen. What are the Best Skin Care Products of 2022? Who Was Estée Lauder?Įstée Lauder was born in New York, in 1908 to Hungarian and Czechoslovakian parents. Here’s a closer look at the woman behind the brand, Estée Lauder herself, what the company sells today, and are Estée Lauder products right for you? The global company now includes nearly 30 brands, including MAC, Clinique, and Crème de la Mer, and is sold all over the world, but it has very humble roots. In the beauty world, few names are as synonymous with beauty and skincare as Estée Lauder.
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